Case Astor Lodge Suites - 890 Words

BUS827 Astor Lodge and Suites, Inc Case1 Hints Dr David Gray Email: david.gray@mq.edu.au Astor Lodges Caase 1 1 Case Questions Problem Losing Money: Astor Lodge Suites, Inc., a 250 property hotel chain, is about to post its fifth consecutive unprofitable fiscal year. Requirements: Prepare Presentation for new President and CEO, Joseph James, describing each VPs 1) his or her initiatives, expenditures, and outcomes for each of the past two fiscal years, and 2) planned initiatives and budgetary needs for fiscal 2006. 3) Show how their staffs prior and planned initiatives and expenditures contributed the companys EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) - the corporate performance metric recently†¦show more content†¦4. Given Mr James charge to the senior vice president, how would you portray and assess sales and marketing initiatives, expenditures, and outcomes for fiscal 2004 and 2005? 5. What should Kelly Elizabeth propose in her fiscal 2006 sales and marketing plan and budget Astor Lodges Caase 1 4 1. How would you characterise the U.S. hotel industry in early 2005 1. Think about size, growth, locational aspects and segmentation 2. Market Structure 3. Performance metrics used 4. Trends 2. What is the current competitive positioning for Astor lodges Suites, Inc 1. Think about the basis of competition: competitive positioning may be based on (a) attributes or benefit, (b) use or application, (c) product or brand user, (d) product or service class, (e) competitors, and (f) price and quality. 2. Write its positioning statement Astor Lodges Caase 1 5 3. How would you characterize the operational and financial performance of Astor Lodge Suites, Inc.? 1. Analyse Exhibit 5 and its implications 2. Analyse and compare Exhibits 3 and 5 and identify implications (trends in revenues, occupancy, average daily rates and costs) 3. Analyse Exhibit 4 and its implications looking at EIBTDA 4. Think about what determines EBITDA Astor Lodges Caase 1 6 4. Given Mr. James charge to the senior vice presidents, how would you portray and assess sales and marketing initiatives, expenditures, andShow MoreRelatedAstor Lodge Case Analysis761 Words   |  4 PagesThe Problem In the case of Astor Lodges, the company has not been making a profit for five consecutive years and a marketing strategy needs to be put in place. The hotel industry saw $16.7 billion pre-tax profit in 2004 along with 4.4 million hotel room available in the country. The competition of 213 affiliated hotels with a brand company is going to be a challenge but attainable. From 2004, objectives are completed but still turning over unprofitable years with marketing plans put in place. SWOTRead MoreAstor Lodges Essay925 Words   |  4 PagesTom White Astor Lodges Suites, Inc Case Study Marketing Strategy Case Recap In the year of 2005 Astor Lodges Suites, Inc projected that it was the fifth consecutive unprofitable year. The company’s new president and CEO Joseph James set a goal in which the company HAD to achieve, that goal was to gain profit within two years. The company was formed in 1979 and has 250 properties in ten Midwestern states (200 Astor Lodge and 50 Astor Lodge Suites). The net-loss ofRead MoreBlue Ocean Strategy, A New Theory That Proposed By W. Chan Kim And Renee Mauborgne1898 Words   |  8 PagesBrief introduction of Blue Ocean Strategy Blue Ocean Strategy, is a new theory that proposed by W. Chan Kim and Renà ©e Mauborgne in 2005 after had studied 150 real cases that distributed in 30 industries. The core idea of the blue ocean strategy is not to arise more competitions, but to establish a new market, so there is no contest. Blue ocean strategy offers a systematic and effective method for corporations.What is the Blue Ocean Strategy exactly meaning about? There are contents of what Blue OceanRead MoreHistory of Firewall18739 Words   |  75 Pagespurchasing a personal ï ¬ rewall. Rather than trying to secure the underlying operating system, these ï ¬ rewalls simply prevent some types of communication. Such ï ¬ rewalls are often used in homes and on laptops when they are outside their normal ï ¬ rewall. In this case, the trust boundary is the network interface of the machine. Preventing access to information:. A second example of protecting a network is the use of national ï ¬ rewalls, for example, China [McKay 1998]. This ï ¬ rewall exists not to protect them from